Paramount Joins The Game


Paramount recently became the second studio (after Warner Bros.) to pursue video game publisher ambitions. Yesterday in Variety, Sandi Isaacs, Paramount’s senior vice president of interactive and mobile, and Matt Candler, Paramount’s new vice president of interactive development, discussed the company’s move into the interactive entertainment business: “We are entering into deals now where we will be publishing games this year,” Isaacs said. “There’s going to be a slate where in some cases we’re publishing, in some cases we’re co-publishing, or in others we’re funding development and another publisher buys it. It’s important for us to have a flexible model.”