Indie-click

The idea is to reduce the number of ads, especially the low-performing ones, which should lift a site’s aggregate click-through rates and eliminate some of the excess inventory that wasn’t sold, anyway. In October, the online arm of personal-finance magazine SmartMoney got rid of display advertising “below the fold” — ads in places farther down …

SmartMoney Finds Using Fewer Ads Can Boost Click-Through Read More »